Since ESPN debuted “The Last Dance” in mid-April, Michael Jordan seemed to become even more popular than his legend already was. Before the release of the final episodes of “The Last Dance,” it was announced through Sotheby’s Instagram account that a pair of game-worn Air Jordan 1’s sold for a record $560,000 USD.
The autographed kicks surpassed the previous auction record by over $100,000 USD when Nike’s Waffle Moon Shoe was sold at $437,500 USD in July 2019.
The legendary basketball player, along with his Air Jordans, are back in the forefront of the societal zeitgeist with ESPN’s latest docuseries. The 10-part series focuses on the rise and fall of the Chicago Bulls during the 80s and 90s with Jordan, Scottie Pippen and Phil Jackson at the forefront.
During the fifth episode of the series, it delved into what it took for Jordan to land a sneaker deal. While Nike was ready to make an offer for the NBA rookie out of UNC, Jordan wanted to sign with adidas. It took convincing from his mother, Deloris Jordan, to take a meeting with Nike to hear their offer.
After adidas told Jordan and his representation that they could not make him a signature shoe, Nike became the brand that changed sneaker culture. Air Jordan is one of the most coveted styles to own and the hardest to get.
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