The Hoop Bus has a unique presence on social media. Its name gives an easy insight into what the brand is about: a basketball hoop on a yellow school bus. This bus is set on a mission for social justice, and its partnership with Veniceball for a limited edition basketball is part of it.
As the official ball for Hoop Bus, this venture will help build basketball courts across the globe with the proceeds gathered from this collaboration. The Hoop Bus debuted on its Instagram page the black basketball with yellow lines would be available for purchase. Veniceball has a yellow basketball version with black lines available through its website.
The logos for Hoop Bus and Venice Ball are both prominently featured on the two versions of the collector’s basketball.
Set at $50 USD, the announcement comes in hand with Hoop Bus announcing their imminent cross country tour.