The high performance, strength, and absolute precision that characterize Jimmy Butler, forward of the Miami Heat in the NBA, now transcends hardwood to become the new ambassador of TAG Heuer, the Swiss watch brand.
Jimmy has been an NBA All-Star five times, he has also won the All-NBA Team 3 times and the NBA All-Defensive Team four times. In addition, he was a key piece in leading the Heat to the finals of the 2020 NBA season.
While doing this, he dedicated himself to starting his “Big Face Coffee” business, from the bubble that the NBA had established as a safeguarding protocol for players due to the COVID-19 pandemic.
The basketball player, 30th pick in the 2011 NBA draft for the Chicago Bulls and a gold medalist with the United States team at the 2016 Rio Olympics, could not better summarize his arrival in the Swiss watch family:
“Around here, we say pressure makes diamonds or pressure bursts pipes. Everything I do is to make sure I’m making diamonds out of that pressure.”
“Jimmy Buckets” joins the roster of high-performance athletes including tennis players Naomi Osaka and Petre Kvitova, as well as a racing driver and television actor Patrick Dempsey, who are also representatives of TAG Heuer.
Butler’s great moment as one of the best players in the NBA has not stopped bringing him offers, since just in November 2020 he also signed a multi-year contract to become the image of the Chinese sportswear company, Li-Ning.