Russell Westbrook, point guard for the Washington Wizards, will executive produce the short film “Why Not?” Where he will partner with the Jordan brand.
The film will have the support of the Sony Incubation Laboratory, it is developed with a basketball theme.
The project features the Los Angeles neighborhood of Crenshaw and seeks to expose young people from underserved communities to the ever-growing tech space.
“Why Not?” tells the story of a top high school basketball player who finds another way to impact his community when his basketball is taken from him by teaming up with a misunderstood teenage tech wizard from the neighborhood.
For Russell and his childhood friends, Why Not ’represents an attitude, a mantra that captures their confidence and willingness to take on new challenges.
Excited to announce in partnership with @Jumpman23 that I am committed to making a real impact in LA for the next generation. #Whynot inspire others? Big things coming to & from LA. This is just the beginning…stay tuned. pic.twitter.com/QFPR3NVSwE
— Russell Westbrook (@russwest44) June 10, 2021
Also, “Why Not?” is the name of the Westbrook foundation, which since 2012 helps the children of its community in adverse situations.
This is not the NBA veteran’s first foray, as he recently collaborated on the documentary series “Tulsa Burning: The 1921 Race Massacre,” released in May this year on the History Channel.