Trying to relive moments from 50 years of history in the sports business, a collection of memories in the light and the shadow. ‘Nike At 50: A Genealogy Of Progress’ is a new exhibition portraying the brand’s best moments.
The whole point of the exhibition is summarized by Nike founder, Phil Knight’s quote: “With every shoe, we got better. With every mistake, we got better. And because of that, every athlete got better”.
The collection is not only about these 50 years of the brand, but also taking a look at what’s coming in the future for them. It is divided in four zones: Nike 50 Moments: Celebrate then, now and the future, Moon Path: the Evolution of Marathon Innovation, Feel the Allure of Air, and Move to Zero Lounge: discovering sustainable design practice.
The ‘Nike At 50: A Genealogy Of Progress’ exhibition can be seen from May 23rd to June 11th, at K11 MUSEA – 605, 6/F K11 Art & Cultural Center in Hong Kong.
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